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7 Top Marketing Tips
To Put You Ahead Of The Game
By Ken Hill
1. Publish an ezine.
You'll be able to capture more sales, increase your traffic, and cash in
by selling ad space to your visitors and
subscribers. Publishing an ezine can also open up more joint venture
opportunities for you. For example, you could boost your sales by
swapping ezine ads, thank you page ads, or recommendations with
publishers whose ezines reach your target market.
2. Increase the success of your ezine by tapping into the power of RSS.
Because your RSS subscribers will get your issues sent to their feed
readers, and not to their email addresses, you won't have to worry about
your ezine getting blocked. In fact, all your RSS subscribers will get
your issues, giving you a 100% delivery rate to them. And if you offer a
quality ezine, you'll be able develop a loyal group of subscribers that
enjoy your ezine, buy your products, and listen to your recommendations.
As many people will still want to get your ezine by email, be sure to
give them a choice of how they'd like to receive your ezine. That way
you'll get lots of new subscribers that are into RSS, and you won't lose
any that still prefer to get your ezine by email.
3. Write articles. You'll be able increase your link popularity as your
articles published on targeted web sites, blogs, and in ezine archives.
You'll also be able to build up your status as an expert in your field,
leading to more sales of your products and also more new ezine sign ups.
4. Publish testimonials. Testimonials are great to use on your site to
generate more credibility for you and your product. You can also use
testimonials from your subscribers to get more people to join your ezine.
5. Provide a bonus for purchasing your product. Give your visitors a
deadline for getting your bonus. By doing this, you'll be able to get
more of your visitors to purchase from you because they won't want to
miss out on your special deal. You could also sweeten your offer by
telling your visitors that they can keep your bonus, even if they return
your product or ask you for a refund.
6. Promote with postcards. Your postcards will give you an affordable
way to promote your business and get the word out about your latest
sales and customer only deals. Be sure to track the results of your
postcards by:
- Having your prospect provide an extension or department number when
calling you.
- Having them come to your store with your postcard to get their
discount.
- Having them type in a special code to receive your discount when
ordering through your shopping cart.
7. Use your signature file to your advantage. Increase your traffic by
adding your signature file to all your outgoing emails. Also use your
signature file when you participate in forums that reach your target
market. Simply look for questions that you can lend a helping hand with,
and then share your tips and advice. You'll then be able to strengthen
your credibility, and you'll get a greater response when you use your
signature file to promote your site, ezine or freebie.
About the Author:
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing.
Browse through the articles or submit your own at:
http://www.netpromarketer.com
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