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A Guide To
Brochure Printing
By Max Bellamy
Brochure printing can be
easy if you first identify your needs and have a clear sense of your
budget. Whether it is for is a real estate listing, a trade show
handout, a data sheet, or another application, brochures are a great
promotional tool.
Start with a layout that includes the text and images you will need to
convey your message. Then choose the type of printing that best suits
your brochure. Brochures are typically printed in more than one color.
There are two basic choices in printing: offset printing and laser or
digital printing. Both printing processes are capable of producing large
quantities of high-quality documents. Most high quality, full-color
commercial printing is done on offset presses using the four-color
process. Offset printing is a process whereby ink is spread on a metal
plate with etched images, is transferred to an intermediary surface, and
is then applied to paper by pressing the paper against the intermediary
surface. Although set-up costs can be relatively high, the actual
printing is generally inexpensive.
Laser or digital printing uses a laser beam to produce an image; this is
also the way copy machines work. Offset printing usually produces
clearer, crisper type and higher resolution images than laser or digital
printing. However, smaller printing jobs can be done on a small
low-volume laser or inkjet printer, or at a copy store, thereby
eliminating set-up fees and some shipping costs.
Choosing paper is another very important aspect of brochure printing.
Most printers will recommend a heavyweight, coated, or glossy paper to
achieve a more vibrant, upscale look.
The folding of your brochure is another key consideration. Basic folding
options include: the half fold or single fold, the tri fold (the left
and right flaps open), and the “Z” fold (which opens up like an
accordion). Almost all printers will give you a greater discount the
more you print.
Brochure printing can be easy and fun and allow for a good deal of
self-expression, so go ahead, what are you waiting for? Print that
brochure.
About the Author:
Brochure Printing provides detailed information about cheap, color, and
full color brochure printing services, and advice on finding a brochure
printing company and quote. For more information go to http://www.e-brochureprinting.com
and/or visit its sister site at http://www.e-lasertoner.com for related
information.
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