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Corporate Logo Design – 6
Keys To Success
By Ray Smith
A corporate logo design should be
highly instrumental in building your corporate identity and should
successfully exude the company’s attitude. The viewers must have some
idea about the disposition, character, or fundamental values of your
company through your logo.
Following certain basic principles can ensure that your corporate logo
design is professional easy to remember and creates a great impact on
its viewers while successfully expressing the nature of your business.
Go for Professional Logo Designers
You might save a few dollars doing your own logo or getting it done from
the next door boy who knows the basics of designing but if you are
serious about your business you should always go for a professional logo
design firm. Your corporate logo is your identity, your customers
recognize you by your logo, so the more professional and sophisticated
your logo is the better will be your customer’s impression about your
company.
Though most of the logo design companies charge exorbitant rates to
create a corporate logo design but the industry is changing. These days
there are companies that offer excellent professional logos for nominal
charges
(e.g.,
http://www.simplesymbollogos.com)
Simplicity – Keep it Simple
An ideal corporate logo design should be simple and memorable. Corporate
houses spend thousands of dollars to ensure that customers remember them
at all point of time and a simple logo is the key to that. Think about
the Nike logo, it’s simple and memorable—once you see the Swoosh, do you
ever need to think twice about the company name?
Colors
Colors you use for your corporate logo are a very important factor in
your brand establishment. If you already have your corporate colors ask
your logo designer to use those colors for the logo. If you don’t,
suggest the colors that you think might give your prospective clients
some idea about the type of business you do. For example, a company
working in the fields of forest conservation might like their logo to be
in green. At the same time, you also need to consider which colors will
go well with your corporate stationeries as well.
Black and White version
While emphasizing the colors we must also remember that it is important
for a corporate logo to come out well in black and white. A corporate
logo design is used in all corporate communications including fax and
photocopied document where they will be in black and white and the logo
design must be such that it holds the same impact even in black and
white.
Minimize Colors
This is more important from an economic and usability point of view.
Corporate logos are often required to be printed for stationary and
corporate literature. Using a one or two spot color logo can save a lot
of cost compared to printing a full color logo.
Logo Format
It is advisable to always use a vector format for your corporate logo
design. A corporate logo may be required to be reproduced at any size
for different purposes in the future. A logo design done in vector
format can be expanded to any size without any loss of image quality,
where as a corporate logo in raster format will loose image quality, if
scaled up. Also it is easier to convert a vector logo design to bitmap
than vice versa.
If you get a professional logo design firm to do your corporate logo and
brief them about this basic tips (most of the knowledgeable firms are
well aware of these principles) you are sure to get a satisfactory
corporate logo design that would go a long way in helping you
establishing your brand.
Use your Logo:
Once you are ready with your corporate logo start giving it maximum
exposure possible. Not only on your business cards and letterheads but
also on your packaging, uniforms, pens and all possible goods should
contain your logo. This gives wider exposure to your logo and people
gets familiar with the corporate logo much faster. With all these you
are on your way to establish your brand.
About the Author:
Ray Smith is a marketing Expert with years of experience in different
industries and specialized knowledge on branding and internet marketing.
http://www.mycorporatelogo.com
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