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Powerhouse
Marketing With Persuasive Postcards
Wendy Maynard
The
lowly postcard…it’s more than just a "having fun, wish you were here"
delivery system. This tiny billboard is actually a powerhouse of a
marketing tool with almost unlimited uses. Harness this little dynamo
and you'll find a surge of new business opportunities.
Here are
some reasons your company should consider a postcard:
1. Cost
effective: A regular-sized postcard only costs $.23. You can send up to
a 4 1/4" x 6" card without incurring additional expense. This cost is
before any bulk-mailing discounts, which can substantially add to
savings. They are also inexpensive to print, even if you go to a
four-color job. And, since a postcard is a single piece of paper with no
envelope, post cards don’t incur a folding and stuffing charge: simply
print, label, and send 'em.
2.
Postcards are versatile: Your business can use a postcard to show a
picture of a new product, send a reprint of a recent advertisement,
invite people to an upcoming event, or announce a new service offering.
You can also use a postcard to direct people to your website.
3. Quick
to read: Another benefit to postcards is the speed at which people can
read your message. Studies have shown recipients don't open every piece
of mail. Since a postcard doesn't take any time or effort to open, most
people simply flip the card over to see what it says. Your audience is
reading it as soon as it reaches their hands. It's a powerful way to
entice people to visit your website. Offer a free e-report or a chance
to win something to drive them there. Make your sales pitch online.
4. Make
a bold statement: If you don’t mind spending a little more on postage,
go for the OVERSIZED card. You can create some amazing pieces that are
6" x 11" and mailed out with a first-class stamp. These are surefire way
to make a lasting impression and recipients are less likely to simply
toss them.
5. Stay
in touch: Postcards are an easy and inexpensive way to keep your
customers aware of your company and showcase new services or products.
You can send out coupons to customers you haven’t seen in a while. Offer
your recipients an incentive for referring new business. Let them know
about new areas or content on your website.
6.
Eye-catching handouts: Use extra postcards left over from your mailing
as a fancy “business card” at a seminar you offer or a networking event
you attend.
7.
Feedback forms: You can develop a quick survey. Recipients can check a
couple of boxes and fax them back to you. It's likely you'll get a good
response if with such an easy-to-complete format.
8. Test
your messages: Print several versions of your postcard message and send
each to several different mailing groups. Find out which version gets
the best response and that's your winner. Use the high-response one in a
mailing to a larger group. Watch the responses roll in!
9.
Coupons: Use the postcard to entice a visit to your location. When
customers come in to your service location, they can bring the postcard
offer with them to receive a discount or freebie.
10.
Remind your customers: If you are a dentist, a mechanic, or another type
of business that provides a routine service, a postcard can be sent as a
reminder to your customers that it's time to come in for a check-up.
So, the
next time you're thinking about doing a mailing , consider
trying postcards to reach your customers. You can generate a BIG
response without spending a lot of money!
ABOUT
THE AUTHOR
Wendy
Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING,
a free weekly ezine for entrepreneurs, business owners, and freelancers.
If you're ready to skyrocket your sales, easily attract customers, and
make more money, sign up for her FREE ezine and marketing report now at
http://www.gomarketingmaven.com
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