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Secrets to
Getting More Customers
by Chet Holcomb
During some point in the business development cycle, every business
owner asks themselves the following question:
How do I attract more customers who will spend more money and bring
me more profits?
Most business owners are not in business to provide charity and they
need some way of attracting more customers who will spend money.
Customer acquisition is the name for getting customers, and it is the
first priority any business owner should put into practice. Almost
anything you do in business is not as important as customer acquisition.
In order to stay in business and make profits a business owner must have
a full proof way to get more customers, and keeping the loyal customers
you have.
With out a doubt, the way to acquire more customers is through a direct
response marketing system. What this means is whatever process you
choose to acquire new customers you need a built-in way of tracking
response so you know where the customer came from.
The Secret is:
You must tell your potential customers where they can find you AND give
them a worth while reason for doing business with your company. Needless
to say this is the secret behind all marketing. Marketing practices can
be narrowed down to this one potential goal. Tell your prospective
customers where they can find you and most importantly why they should
be doing business with you.
Practical ways to do that are:
1. Send everyone in your business area a postcard, or distribute flyers
when you announce a sale or event. Have them bring in the postcard to
receive a special discounted price.
2. Distribute a press release with the latest company news, and products
available only at your place of business. Include a special telephone
number for customers to call for more information.
3. Give a speech at a seminar or Chamber of Commerce. and hand out
brochures detailing your products, and service with your name, address,
and phone number with a special way for customers to get a discount at
your business when they visit.
4. Take out classified ads, yellow pages, or whatever means are
available in your area, and don't forget to include that all important
discount offer in the ad.
5. You must be an expert in your business field by furnishing
information about you product, and service to potential customers. Most
business owners regard marketing as a means to no end, and would rather
concentrate solely on their core business functions. But when these
practical methods are used in getting more customers to there place of
business they can consider themselves successful, and start enjoying the
profits of there hard work!
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