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How to Use Bookmarks as a Promotional Tool
One of the most underrated and overlooked promotional
tools is the bookmark. Bookmarks are a great promotional
tool because they are cheap, compact and can be used in
various ways in order to maximize return on your
investment. They are less expensive to design and
produce than a postcard and, if used intelligently, can
be just as effective at generating sales.
Leaving professionally designed bookmarks on store
countertops is a great idea and costs much less than
direct mail marketing with postcards. Be sure to leave
them in relevant places in order to maximize your return
on investment. If you’re a vegetarian caterer, leaving
your bookmarks with the butcher is probably not a good
idea. Also, make sure to get the appropriate permission
to display your bookmarks or they can be thrown away,
wasting all of your time and money.
Some guerilla marketing techniques that you can use
include slipping the bookmarks into books, magazines or
newspapers that your target audience will be reading.
For example, if you’re an interior designer, head down
to the bookstore and slip your bookmarks into Better
Homes and Garden or similar magazines. Though you
probably won’t have the time to insert very many of
them, the ones you do will be right in the hands of your
specific target market, increasing the chances of a
return on your investment.
Bookmarks also double great as coupons. This will work
best if you have a nice design on one side and a special
offer on the other. Make sure not to put a limited time
offer on the bookmark. Though using limited time offers
are almost always the right avenue to take for
promotional pieces, it wouldn’t make sense in this case
because you want your target to hold onto the bookmark
as a constant reminder of your product or services.
Contact us at Promotion Lotion so that we can help
develop the promotional bookmark that is right for you.
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