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A Postcard Can Help To Boost Your Sales.

Used and distributed properly, a well designed postcard can help your business attract and convert the customers you need to increase your sales. Inexpensive postcards designed and printed by Promotion Lotion can make a serious impact in your top and bottom lines by creating the trust and confidence needed to draw more loyal customers.

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One of the most popular forms of direct marketing is the use of postcards to reach your target audience. Postcard postage is much cheaper than standard first class postage and the postcards themselves are relatively inexpensive to produce. However, if your direct mail campaign is not properly planned, and the postcards are not strategically designed your response rate will suffer. This article will outline how to effectively plan a direct mail campaign that will yield favorable results.

Setting up the right plan is the key to making sure you achieve a favorable response rate. The basic elements of the plan include selecting your mailing list, writing effective marketing copy, including a special offer, and making a strong call to action.

Selecting the right mailing list is the cornerstone to overseeing a successful direct mail campaign. There are many list brokers that sell leads that can be custom tailored to your needs. For example, if you sell high end automobiles you would most likely want to target those with a specific income range. Most list brokers make it possible to narrow down your mailing list according income range as well as many other criteria.

Once you’ve selected your target market and purchased your mailing list it is time to actually design your promotional piece. This is where most campaigns go wrong. Most people aren’t familiar with the proper marketing techniques that ensure a better response rate. For example, they tend to highlight the features of their product or service rather than emphasizing the benefits the consumer will reap by purchasing this product or service. Prospects are not really interested in YOU, they are interested in THEMSELVES. By highlighting how your product or service can alleviate a burden they might have or save them some money you are on your way to grasping their full attention. For example, if you are a landscaping company you do not want your headline to read “Over 20 Years Experience!” This headline does not appeal to the needs of the prospect. Try instead, “Spend your weekends relaxing, not weeding!” This particular headline uses the alleviation of a burden as its marketing approach and would be much more effective than the former.

Including a special offer in your message is crucial to its success but you don’t have to give away the farm. A simple discount for first time customers is enough to cut through the competitor’s offers and give your prospect the incentive to consider you first. Again, it is important to first crunch the numbers and calculate how much you can afford to discount and still come out ahead. Other special offers might include the offering of small gifts, coupons or gift certificates.

The “call to action” statement is a phrase in which you urge your prospect to be proactive. CALL NOW, ORDER NOW and SIGN UP TODAY are just some of these phrases that we hear everyday. Often times these statements will be tied in with the special offer to give them some more teeth- ORDER NOW AND SHIPPING IS FREE!

Though these statements may seem superfluous countless marketing experts agree that they work. They motivate the prospect to take that extra step and move beyond just considering your offer to acting on it.

Once you decide that postcard marketing is for you, adhering to these guidelines will help to ensure greater response rates which ultimately lead to more sales.

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The postcards produced by Promotion Lotion are derived from top notch industry standard materials. The four color printing process helps to deliver sharp, bright and attractive postcards that are bound to get the attention your business requires.

Most graphic designers are very good at the artistic aspect of their job, but you'll often find that they have a lack of marketing know-how that could leave you with an attractive, but ineffective marketing piece.

Promotion Lotion takes the time to design a postcard that not only looks great, but has maximum marketing effectiveness. We do this by using tried and true marketing and design techniques in order to ensure that your postcard gets your important message across.

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What Our Customers Had to Say

"Promotion Lotion was wonderful to deal with. Projects as well as great ideas were delivered immediately and the final products were great. I have had nothing but compliments from everyone that has seen his work. Eric was also fun to work with AND very patient. I would highly recommend him and will definitely use him for all of my promotional needs."

-Audrey Acquisti
M-Source Training & Consulting

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"You have exceeded my expectations. Thank you for your professionalism and expertise. You can expect future projects from me."

-Bruce MacFarlane
Outdoor Living Pool & Patio

 

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"Thank you Promotion Lotion for a job WELL DONE!! Our staff at Eastern Medical Support was very impressed with the level of professionalism and speed you demonstrated with handling our project. The Promotion Lotion team understood our needs...they understood our business AND they were a pleasure to work with. Thanks again."

-Sean J. Piasecki President
Eastern Medical Support

 

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The ordering process is simple!

1. Find the size postcard you need from the tables below.

2. Click on the pricing next to the quantity of postcards you want.

3. You will be led to PayPal's secure checkout area where you can quickly and easily fill in your billing/shipping  information.

4. Once we receive your order we will contact you via email or telephone to discuss the specifics of your project.

5. Once we have developed your design we will send it to you via email for your review.

6. If no revisions are required we will ask for your approval to send to print. If revisions are needed we will adjust the design as per your instruction and send it back for your approval.