1. Let Your Customers Know How Much They Are Appreciated
We all know that it costs much more to acquire new customers than it does to maintain loyal existing customers. I’m sure all of you are very appreciative of the patronage that allows your business to subsist and grow, especially in these trying times. Sometimes you get so caught up with your daily tasks that you forget about the simple things like saying “thank you” for giving you their business. Take time to write a note, send a postcard or give a call to your customers. A little bit of attention goes a long way towards building a loyal customer base.
2. Network, Network, Network
Give your business card to your doctor, your mailman, your babysitter, your accountant, your landscaper and anyone else who has pockets. You never know when they, or someone they know, will need your services. You are already a step ahead of your competitors by virtue of the fact that they already know you. This can have much more of an impact than you think because people will tend to do business with people that they already have some sort of a relationship with rather than blindly seeking out a new, unknown provider.
Conversely, you should always be looking to help your clients out by being receptive to situations where their services might be needed by someone you know. If you are confident in the competence of your client you should always be ready to send some business their way. They will really appreciate it and it will help solidify your relationship.
3. Tweak Your Message
Take some time to review what your marketing message is. Clearly define how you can benefit your customer in some way. Can you save them time? Can you alleviate some sort of burden? If so, state it clearly and concisely. Have you added something new? Make sure to rewrite your marketing copy to reflect new competencies, skill sets and services.
4. Update Your Look
Doing some sprucing up of your image can show your client base that things are going well and you are keeping up with the times. This exudes an air of competence and confidence. If your nephew designed your logo and brochure in 1999 make sure that it still represents the level you are at now. If not, make an investment in a minor face-lift that will help reap much larger rewards.