Designing for Your Brand’s Voice

brand-voice

Designing for your brand’s voice simply means using a style that is compatible with the non-visual elements of your brand. A company’s brand includes much more than the logo and color scheme. A perfect brand will convey a complete sense of personality to your customers. For example, a children’s fashion retailer like kideclipse.com wishes to […]

Increasing Sales with QR Codes

qr codes

A QR code is a barcode that can be read by a smartphone app. QR is short for Quick Response. These QR codes can immediately perform a variety of functions on a user’s smartphone all of which can be beneficial to your sales efforts. This technology has provided us with a valuable tool that can […]

Why You Should Hire an Expert Designer

expert graphic designer

  A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole […]

3 Common Brochure Design Mistakes

custom brochure design mistakes

I Me Mine George Harrison addressed the idea of the ego and the self absorption that we are all guilty of to some degree or another in The Beatles classic Song “I Me Mine.” This phenomenon can be found all throughout our lives and can even sneak it’s way into our business advertising if we […]

The Differences Between Marketing to New Customers Vs. Existing Customers

marketing-advice

When you have a limited advertising budget you can sometimes make the mistake of painting with broad strokes when you are developing your advertising promotions. The assumption that you can save money by developing a single message rather than multiple messages for multiple targets can do you more harm than good. Think of your relationship […]

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what […]

When and How to Update the Look of Your Business

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Refreshing your brand image can be a positive step towards attracting new clientele, but it also can be a daunting task. As the times change sometimes the style of your identity, marketing and advertising materials might seem to be dated or perhaps your business has simply just expanded and outgrown your existing identity. Take a […]

Creating a Postcard That Sells

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In this modern era of electronic communication it is sometimes easy to forget about some of the more tangible and effective modes of communication like direct mail postcards. Using postcards in tandem with e-mail and web promotions as part of a broader campaign can help to bolster sales and keep in contact with important customers. […]

e-brochure design

e brochure design

  Custom e-brochure Design What is an e-brochure? An e-brochure is a digital brochure that can be emailed to potential clients or made available for download on your website or blog. Whatever your mode of digital delivery, one thing remains the same- NO PRINTING OR DELIVERY COSTS! Benefits of an e-brochure With an electronic brochure […]

4 Simple Things You Can Do to Improve Sales This Year

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1. Let Your Customers Know How Much They Are Appreciated We all know that it costs much more to acquire new customers than it does to maintain loyal existing customers. I’m sure all of you are very appreciative of the patronage that allows your business to subsist and grow, especially in these trying times. Sometimes […]