Category Archives: Creativity

Why You Should Hire an Expert Designer

expert graphic designer

  A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole […]

3 Common Brochure Design Mistakes

custom brochure design mistakes

I Me Mine George Harrison addressed the idea of the ego and the self absorption that we are all guilty of to some degree or another in The Beatles classic Song “I Me Mine.” This phenomenon can be found all throughout our lives and can even sneak it’s way into our business advertising if we […]

The Differences Between Marketing to New Customers Vs. Existing Customers

marketing-advice

When you have a limited advertising budget you can sometimes make the mistake of painting with broad strokes when you are developing your advertising promotions. The assumption that you can save money by developing a single message rather than multiple messages for multiple targets can do you more harm than good. Think of your relationship […]

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what […]