Category Archives: Digital Media

Why You Should Hire an Expert Designer

expert graphic designer

  A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole […]

The Differences Between Marketing to New Customers Vs. Existing Customers

marketing-advice

When you have a limited advertising budget you can sometimes make the mistake of painting with broad strokes when you are developing your advertising promotions. The assumption that you can save money by developing a single message rather than multiple messages for multiple targets can do you more harm than good. Think of your relationship […]

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what […]

When and How to Update the Look of Your Business

update-brand-image

Refreshing your brand image can be a positive step towards attracting new clientele, but it also can be a daunting task. As the times change sometimes the style of your identity, marketing and advertising materials might seem to be dated or perhaps your business has simply just expanded and outgrown your existing identity. Take a […]

Creating a Postcard That Sells

increase-sales-with-postcards

In this modern era of electronic communication it is sometimes easy to forget about some of the more tangible and effective modes of communication like direct mail postcards. Using postcards in tandem with e-mail and web promotions as part of a broader campaign can help to bolster sales and keep in contact with important customers. […]

e-brochure design

e brochure design

  Custom e-brochure Design What is an e-brochure? An e-brochure is a digital brochure that can be emailed to potential clients or made available for download on your website or blog. Whatever your mode of digital delivery, one thing remains the same- NO PRINTING OR DELIVERY COSTS! Benefits of an e-brochure With an electronic brochure […]