Why You Should Hire an Expert Designer

expert graphic designer

 

A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole in one of the pipes where the water was leaking from. When I pointed my flashlight up at the pipes I noticed a drip that came from above the pipes leading me to believe that these pipes were not the source of my leak. A localized section of the floor boards above were saturated and panic set in. The leak was coming from a pipe leak somewhere in the walls or floor upstairs.

What made the situation more complicated was that it was in the same spot where the pipes fed up to the radiator and the showers upstairs. Multiple possible sources of the leak prompted me to get some outside advice. I called my stepfather and father in law and for two days we examined and hypothesized about the source of the leak, all the while the water kept dripping. I was convinced it was in the floor directly above and wanted to start ripping up the floor tiles to find the source while my step father believed that the source was a leak in the pipe in the wall that led upstairs to the shower and wanted to rip open the wall. My father in law thought the leak was traveling all the way across the floor boards from the dishwasher in the kitchen.

I was almost about to get some tools and start hacking away at the floor and walls before I came to my senses and decided to call a plumber. What happened next was both embarrassing and a great relief. Literally five seconds after I explained the problem to the plumber he shined his flashlight up at the ceiling, put his finger on the top of one of the water pipes and said, “Here it is.”

I said, “No the water is not coming from those pipes, it’s coming from up above, look at the ceiling above, it is all wet.”

“No, it’s right here. Feel it. There’s a small pinhole leak on the top of the pipe and the pressure is making it shoot up at the ceiling  and then dripping back down causing the appearance that the leak is coming from above.”

I couldn’t believe it. I was shocked, the problem was so simple and much easier to fix than I had anticipated. I didn’t need a jack hammer after all!

So by now you have guessed the moral of the story. Sometimes it’s just best to pay for expert help from someone who knows exactly what they are doing. This applies to your promotional and advertising materials just the same as it does the leaks in your home. I have seen many brochure, logo and flyer disasters created by some well meaning but inexperienced clients that I was able to easily remedy. If you are not experienced with design, composition or general marketing principles hire an expert and you can avoid making costly mistakes like I almost did!

For expert help with designing and or printing your promotional and advertising materials please don’t hesitate to visit our website www.promotionlotion.com

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising

When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what is it that makes that song so appealing to so many?

In most cases the reason for the song’s appeal is that the writer/performer has found a unique way to deliver an old message. This creative delivery of a standard message is what helps to set mediocre tunes apart from all-time classics. This concept can be applied to many other things in life and business in the hopes of striking a chord in someone who has been inundated with the same messages day in and day out for their entire lives.

Let’s face it, most business are not very exciting and your business may not be as interesting as the newest technology firm that has thousands ready to pounce on a chance to get in on their IPO, but it makes you money and that’s all that matters. When it is time to reach out to your potential clients with your “sexy” auditing services or “riveting” dental practice, creativity can go a long way in helping your message get through the filters people have set up to avoid undesirable information.

How to Come up With Creative Ideas

Tapping your own creativity can be difficult, especially if your profession requires extensive and consistent analytical processing of information. When developing your advertising ideas it is a good idea to separate yourself from your daily routine. When you step out of your normal routine you are open to new ideas and thoughts. The best way to do this is leave your office and find an inspiring location that might help get your creative juices flowing. Try to clear your mind so that you have blank canvas to work with. You don’t have to book a safari in order to extricate yourself from your traditional environment. Take a pad and paper to the park, your laptop to a coffee shop or your voice recorder to the beach. Take notice of people’s interactions, the variety of new colors and sounds, the different shapes and textures that you see.

Next, try to imagine that you are a member of your target audience. What do they see, hear and feel? What is important to them? How would they react to the environment you are in? Jot down any and all ideas simple, profound, inane, idiotic or brilliant. You never know when you can start to synthesize a great idea from something trivial or seemingly irrelevant. Use the notes you have taken to construct a theme or idea that may seem a bit out of the ordinary, funny or even weird. It doesn’t matter if the idea you come up with is good or not. You are just trying out new muscles that you will need if you wish to continue your efforts at developing out of the box ideas.

Take it for a Test Drive

After you’ve fleshed out a few of your new ideas bring them attention to someone who you can trust to be honest with you. Don’t fear embarrassment or criticism, if you do you will never be able to fully take the plunge into uncharted waters. Use the feedback to hone or redirect your ideas until you find something that you think works.

The more comfortable you become with taking a different perspective on things the easier it will be to come up with something more creative than past endeavors. This applies not only to advertising design but all other aspects of anything that you produce.

If you come up with a great idea and don’t know how to bring it to fruition, or are still stuck without any new concepts it is time to consult with a professional. Shoot us an email at info@promotionlotion.com or give us a call at 1-877-568-4665. We’d be glad to help you reach out to your customers in an exciting new way.

View our creative design products and services at www.promotionlotion.com

Tangible Marketing

business-costs

Stop being cheap and lazy- it’s costing you money!

I just called you cheap and lazy and right now, because you might feel offended, you are considering whether or not you should continue reading this article. The smart business person will read on because they have capability of digesting the hard facts without taking them personally, but that’s for another article.

Now that I’ve made a bold statement it’s time for me to justify it. Computer technology has come a long way over the years and has made a lot of our lives much easier. Automated emails and online advertising can save you time and money as a business owner, but only if used wisely and in tandem with more traditional methods of marketing and advertising.

The exponential expansion of web content aids in the dilution of any ad or marketing piece that is floating around in this virtual jungle. Because web ads and emails seemingly cost very little in comparison to print media, a credibility problem can arise even without apparent justification. For example, ABC Services, for lack of a better generic name, decides that they are going to cut costs by sending out all of their direct marketing material electronically. They abandon their postcard campaigns and design a fancy HTML newsletter. By sheer virtue of the fact that this campaign costs almost nothing, it undermines their goal of establishing trust with their potential customers. ABC Services made no perceivable investment in conveying their message which will most likely be deleted immediately.

That is not to say that Eflyers are not useful or effective, quite the contrary, but without being used in conjunction with a tangible marketing/advertising piece like a sales letter or a postcard, their effectiveness is not optimal.

A large part of branding and sales is psychology. You have to win the trust and confidence of your potential client. Making an investment in reaching out to them with an offer is one way to do this. The fact that you have spent time and money on developing a direct mail postcard or a sales flyer shows that you have confidence in what you are trying to sell.

Even when you spend money on online advertising the results of that investment are fleeting unless you have enough of a budget to consistently keep your offer in the consciousness of the customer. The big boys can afford this- most of us can’t.

Tangible marketing pieces also have a longer shelf life, especially if they serve a purpose beyond a mere sales pitch. That is why you’ll see business cards with calendars on the backside or bookmarks with a prominent special offer or promotion.

Don’t be cheap and lazy and take the easy, yet ineffective path. Visit Promotion Lotion today to see the variety of ways we can help you reach out to your existing and potential customers with tangible marketing materials of your own.