Get Your Slice of the Pie With Real Estate Marketing Brochures

real estate marketing brochures

No one has to be reminded about the current economic conditions and the impact on the real estate industry, but it is important to understand what this means to the people depending on many facets of this industry for their living.

If you are still working in this industry you are aware that is has not come to a complete standstill, but I’m sure you realize that the pie has become much smaller. More than ever, it is important to understand how to get your slice of that pie. Transactions are still taking place every day and with well thought out marketing you can position yourself or your business to be a major contender for all the potential business in your area.

Your potential customers are about to make a big investment and they need to feel comfortable and assured that you can be counted on to help them through the process. A lot of consumers are shell shocked and have become distrustful of the whole industry. It is imperative that you help to dispel their fears and convey to them that you are there to guide them through this frightening process.

Branding yourself as a compassionate and competent professional can greatly increase your success because people are more likely to follow through with people they trust. Remember that your potential clients are making big life decisions and they need to feel that you’re not only an expert in your field, but also that you are a compassionate, ethical professional who wouldn’t lead them astray.

You can start this branding process by developing a brochure that helps to radiate this concept. With sleek, stylistic, friendly and smart brochure design you can instill confidence in your clientele, bringing you closer to your goal of closing the deal. Brochures are ideal for this because you can neatly compartmentalize the three aspects that you are trying to convey which would be your integrity, competence and the value that you provide. If designed correctly a real estate brochure is well worth the investment.

Promotion Lotion will help with your brochure design and printing needs. All you need to do is contact us today! 1-877-568-4665

How Small Business Should Deal With Recessions and Economic Downturns

recession

I’m sure at this point you have “recession fatigue”. The talking heads have been debating it for months and the stock market has been ping-ponging wildly for just as long. The fear of a recession is paralyzing for some small business owners because of the possibility of it effecting your bottom line. This article will focus on a few things that you can do to capitalize on the current part of the cycle that we are in.

1. Stop Panicking!

Yes, the idea of decreased sales is something to rattle the strongest of constitutions, but don’t let it become a self fulfilling prophecy. In most downturns businesses decide to cut their budgets, which is not unwise, but cuts in the wrong areas can do more harm than good. The economy is not going to come to a complete standstill. There will still be a demand for your product or services and that is why you need to gain market share. Your competitors are waiting for you to drop the ball when it comes to communicating with your target market. Don’t fall into the trap. Preserve your marketing and advertising budget. It’s time to get serious and attract the customers that are still willing to buy.

2. Become a Better Marketer.

As mentioned earlier you will need to grab a larger share of the market. In order to do this you have to take advantage of the means and methods available. Learn how to convey the consumer benefits of your product or service in a clear and convincing way. Stop telling your potential customers about your company and it’s history and start telling them what you can do for them and how your product or service can help to fill a void, alleviate a burden or save them time and or money.

3. Start Planning.

If you are faced with some downtime use it wisely. The downturn will not last forever and by using your downtime to prepare for the recovery will help you to fully capitalize on the natural cycle of the economy. Take the time to organize and streamline the everyday procedures in your business that slow production and hinder you from taking on additional work. Position yourself to be able to handle more customers when times are better. For each business this means different things, but the idea of efficiency is broad enough to apply to whatever field you might specialize in.

Eric Young is the President of PromotionLotion.com, a firm dedicated to helping businesses and organizations reach out to the public as creatively and inexpensively as possible. Please visit www.promotionlotion.com to learn more.