Increasing Sales with QR Codes

qr codes

A QR code is a barcode that can be read by a smartphone app. QR is short for Quick Response. These QR codes can immediately perform a variety of functions on a user’s smartphone all of which can be beneficial to your sales efforts. This technology has provided us with a valuable tool that can help increase the return on investment for our advertising dollar. All of us should be capitalizing on the exponential growth of smartphone use by implementing QR codes into all applicable printed materials such as brochures, flyers, postcards, business cards, letterhead, envelopes, bookmarks and more.

A QR code can direct your prospect to a:

  • Website URL
  • Facebook Page
  • iTunes Link
  • YouTube Video
  • LinkedIn Page
  • Dropbox Folder
  • FourSquare Page
  • Twitter Feed
  • App Store Download

A QR code can also let your prospect make a Skype call, save contact details, send an SMS message, pull up a Google Maps location, send an email, call a phone number, and it can even be used as a PayPal Buy Now link.

With all of these possibilities readily available you’d be wasting a precious opportunity by not implementing a QR code into your advertising materials. Promotion Lotion offers FREE QR code generation and implementation with any printed material or graphic design purchase.

Promotion Lotion Graphic Design is your one stop shop for development, design and printing of your advertising and promotional materials. VISIT US TODAY to find out how we can help you grow your business.

Why You Should Hire an Expert Designer

expert graphic designer

 

A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole in one of the pipes where the water was leaking from. When I pointed my flashlight up at the pipes I noticed a drip that came from above the pipes leading me to believe that these pipes were not the source of my leak. A localized section of the floor boards above were saturated and panic set in. The leak was coming from a pipe leak somewhere in the walls or floor upstairs.

What made the situation more complicated was that it was in the same spot where the pipes fed up to the radiator and the showers upstairs. Multiple possible sources of the leak prompted me to get some outside advice. I called my stepfather and father in law and for two days we examined and hypothesized about the source of the leak, all the while the water kept dripping. I was convinced it was in the floor directly above and wanted to start ripping up the floor tiles to find the source while my step father believed that the source was a leak in the pipe in the wall that led upstairs to the shower and wanted to rip open the wall. My father in law thought the leak was traveling all the way across the floor boards from the dishwasher in the kitchen.

I was almost about to get some tools and start hacking away at the floor and walls before I came to my senses and decided to call a plumber. What happened next was both embarrassing and a great relief. Literally five seconds after I explained the problem to the plumber he shined his flashlight up at the ceiling, put his finger on the top of one of the water pipes and said, “Here it is.”

I said, “No the water is not coming from those pipes, it’s coming from up above, look at the ceiling above, it is all wet.”

“No, it’s right here. Feel it. There’s a small pinhole leak on the top of the pipe and the pressure is making it shoot up at the ceiling  and then dripping back down causing the appearance that the leak is coming from above.”

I couldn’t believe it. I was shocked, the problem was so simple and much easier to fix than I had anticipated. I didn’t need a jack hammer after all!

So by now you have guessed the moral of the story. Sometimes it’s just best to pay for expert help from someone who knows exactly what they are doing. This applies to your promotional and advertising materials just the same as it does the leaks in your home. I have seen many brochure, logo and flyer disasters created by some well meaning but inexperienced clients that I was able to easily remedy. If you are not experienced with design, composition or general marketing principles hire an expert and you can avoid making costly mistakes like I almost did!

For expert help with designing and or printing your promotional and advertising materials please don’t hesitate to visit our website www.promotionlotion.com

3 Common Brochure Design Mistakes

custom brochure design mistakes

I Me Mine

George Harrison addressed the idea of the ego and the self absorption that we are all guilty of to some degree or another in The Beatles classic Song “I Me Mine.” This phenomenon can be found all throughout our lives and can even sneak it’s way into our business advertising if we are not careful.

 

It all starts innocently enough when you sit down and decide to start writing the copy for your latest brochure. Stuck for something to say you start with an “about us” section or biography of your business. This is one of the most common mistakes, and as an advertising and marketing designer I see it almost every day. Most business owners assume that potential customers are very interested in and or persuaded by their illustrious or long history. The truth is that all the potential customer is interested is what you can do for them.  They too suffer from the “I Me Mine” syndrome and this needs to be taken into account.

So long as we are not guilty of exhibiting this self absorption ourselves we can use it’s existence to our advantage if we recognize how to harness this reality’s great potential. A potential customer wants to know right away how you can offer them some sort of benefit- whether it be financial savings or avoidance of a perceived hassle. Keep this in mind when developing the copy for your brochure. You should immediately be indicating what type of value you are offering your potential customer rather than touting that you’ve been in business for 25 years. The latter is not as important to a potential customer. You’d be better off letting them know you could save them $25!

Not Enough Antacid

Have you ever picked up a document that was saturated with so much text that you immediately put it down because you couldn’t muster the focus to start taking it all in? Technical documents are notorious for this, but some advertising and promotional materials can be guilty of this as well. If not designed and laid out properly, a brochure can be very hard to digest, especially if you include too much information.

Designers like to use negative or empty space to help let the separate elements and sections of a brochure “breathe”- making it easier for the reader to digest. Sometimes, some of our client’s feel that they aren’t getting their money’s worth if something that is designed for them isn’t completely covered with images or information. This is when we try to politely explain that what we are doing is helping them relay their message without turning people off and causing indigestion. Less is more- unless you will be providing antacid with your brochures.

Leaving Your Readers Hanging

Okay, so you’ve finally written all the copy for your brochure, decided on what imagery to use and are getting ready to finalize your design. Wait a minute, stop the presses, you didn’t include a call to action! A call to action is simply a statement requesting that your potential customer take the next step. You might want them to call your office, visit your website or fill out a questionnaire. Whatever the next step is, you have to let them know to take action. You’ve engaged them with your copy, mesmerizing them with your dazzling design work and yet you can risk not closing the deal by omitting a few simple commands. A call to action can be as simple as, “Call Today to Start Saving!” Make sure it is boldly and simply stated and you’ll realize a higher conversion rate for your advertising pieces.

For help with your custom brochure design and printing project please visit the custom brochure section of our website: www.promotionlotion.com

Shoot us an email at service@promotionlotion.com or give us a call at 1-877-568-4665

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising

When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what is it that makes that song so appealing to so many?

In most cases the reason for the song’s appeal is that the writer/performer has found a unique way to deliver an old message. This creative delivery of a standard message is what helps to set mediocre tunes apart from all-time classics. This concept can be applied to many other things in life and business in the hopes of striking a chord in someone who has been inundated with the same messages day in and day out for their entire lives.

Let’s face it, most business are not very exciting and your business may not be as interesting as the newest technology firm that has thousands ready to pounce on a chance to get in on their IPO, but it makes you money and that’s all that matters. When it is time to reach out to your potential clients with your “sexy” auditing services or “riveting” dental practice, creativity can go a long way in helping your message get through the filters people have set up to avoid undesirable information.

How to Come up With Creative Ideas

Tapping your own creativity can be difficult, especially if your profession requires extensive and consistent analytical processing of information. When developing your advertising ideas it is a good idea to separate yourself from your daily routine. When you step out of your normal routine you are open to new ideas and thoughts. The best way to do this is leave your office and find an inspiring location that might help get your creative juices flowing. Try to clear your mind so that you have blank canvas to work with. You don’t have to book a safari in order to extricate yourself from your traditional environment. Take a pad and paper to the park, your laptop to a coffee shop or your voice recorder to the beach. Take notice of people’s interactions, the variety of new colors and sounds, the different shapes and textures that you see.

Next, try to imagine that you are a member of your target audience. What do they see, hear and feel? What is important to them? How would they react to the environment you are in? Jot down any and all ideas simple, profound, inane, idiotic or brilliant. You never know when you can start to synthesize a great idea from something trivial or seemingly irrelevant. Use the notes you have taken to construct a theme or idea that may seem a bit out of the ordinary, funny or even weird. It doesn’t matter if the idea you come up with is good or not. You are just trying out new muscles that you will need if you wish to continue your efforts at developing out of the box ideas.

Take it for a Test Drive

After you’ve fleshed out a few of your new ideas bring them attention to someone who you can trust to be honest with you. Don’t fear embarrassment or criticism, if you do you will never be able to fully take the plunge into uncharted waters. Use the feedback to hone or redirect your ideas until you find something that you think works.

The more comfortable you become with taking a different perspective on things the easier it will be to come up with something more creative than past endeavors. This applies not only to advertising design but all other aspects of anything that you produce.

If you come up with a great idea and don’t know how to bring it to fruition, or are still stuck without any new concepts it is time to consult with a professional. Shoot us an email at info@promotionlotion.com or give us a call at 1-877-568-4665. We’d be glad to help you reach out to your customers in an exciting new way.

View our creative design products and services at www.promotionlotion.com

e-brochure design

e brochure design

 

Custom e-brochure Design

What is an e-brochure?

An e-brochure is a digital brochure that can be emailed to potential clients or made available for download on your website or blog. Whatever your mode of digital delivery, one thing remains the same- NO PRINTING OR DELIVERY COSTS!

Benefits of an e-brochure

With an electronic brochure the ability to distribute it digitally saves you both printing and postage costs. Additionally, sudden changes to your message, pricing or contact info can be affordably and quickly modified without having to get a costly reprint.

Get a 4 page custom designed digital e-brochure for as low as $299.
This price includes cover design and 3 pages of content.

4 Simple Things You Can Do to Improve Sales This Year

give-sales-a-boost

1. Let Your Customers Know How Much They Are Appreciated

We all know that it costs much more to acquire new customers than it does to maintain loyal existing customers. I’m sure all of you are very appreciative of the patronage that allows your business to subsist and grow, especially in these trying times. Sometimes you get so caught up with your daily tasks that you forget about the simple things like saying “thank you” for giving you their business. Take time to write a note, send a postcard or give a call to your customers. A little bit of attention goes a long way towards building a loyal customer base.

2. Network, Network, Network

Give your business card to your doctor, your mailman, your babysitter, your accountant, your landscaper and anyone else who has pockets. You never know when they, or someone they know, will need your services. You are already a step ahead of your competitors by virtue of the fact that they already know you. This can have much more of an impact than you think because people will tend to do business with people that they already have some sort of a relationship with rather than blindly seeking out a new, unknown provider.

Conversely, you should always be looking to help your clients out by being receptive to situations where their services might be needed by someone you know. If you are confident in the competence of your client you should always be ready to send some business their way. They will really appreciate it and it will help solidify your relationship.

3. Tweak Your Message

Take some time to review what your marketing message is. Clearly define how you can benefit your customer in some way. Can you save them time? Can you alleviate some sort of burden? If so, state it clearly and concisely. Have you added something new? Make sure to rewrite your marketing copy to reflect new competencies, skill sets and services.

4. Update Your Look

Doing some sprucing up of your image can show your client base that things are going well and you are keeping up with the times. This exudes an air of competence and confidence. If your nephew designed your logo and brochure in 1999 make sure that it still represents the level you are at now. If not, make an investment in a minor face-lift that will help reap much larger rewards.

Get Your Slice of the Pie With Real Estate Marketing Brochures

real estate marketing brochures

No one has to be reminded about the current economic conditions and the impact on the real estate industry, but it is important to understand what this means to the people depending on many facets of this industry for their living.

If you are still working in this industry you are aware that is has not come to a complete standstill, but I’m sure you realize that the pie has become much smaller. More than ever, it is important to understand how to get your slice of that pie. Transactions are still taking place every day and with well thought out marketing you can position yourself or your business to be a major contender for all the potential business in your area.

Your potential customers are about to make a big investment and they need to feel comfortable and assured that you can be counted on to help them through the process. A lot of consumers are shell shocked and have become distrustful of the whole industry. It is imperative that you help to dispel their fears and convey to them that you are there to guide them through this frightening process.

Branding yourself as a compassionate and competent professional can greatly increase your success because people are more likely to follow through with people they trust. Remember that your potential clients are making big life decisions and they need to feel that you’re not only an expert in your field, but also that you are a compassionate, ethical professional who wouldn’t lead them astray.

You can start this branding process by developing a brochure that helps to radiate this concept. With sleek, stylistic, friendly and smart brochure design you can instill confidence in your clientele, bringing you closer to your goal of closing the deal. Brochures are ideal for this because you can neatly compartmentalize the three aspects that you are trying to convey which would be your integrity, competence and the value that you provide. If designed correctly a real estate brochure is well worth the investment.

Promotion Lotion will help with your brochure design and printing needs. All you need to do is contact us today! 1-877-568-4665

Tangible Marketing

business-costs

Stop being cheap and lazy- it’s costing you money!

I just called you cheap and lazy and right now, because you might feel offended, you are considering whether or not you should continue reading this article. The smart business person will read on because they have capability of digesting the hard facts without taking them personally, but that’s for another article.

Now that I’ve made a bold statement it’s time for me to justify it. Computer technology has come a long way over the years and has made a lot of our lives much easier. Automated emails and online advertising can save you time and money as a business owner, but only if used wisely and in tandem with more traditional methods of marketing and advertising.

The exponential expansion of web content aids in the dilution of any ad or marketing piece that is floating around in this virtual jungle. Because web ads and emails seemingly cost very little in comparison to print media, a credibility problem can arise even without apparent justification. For example, ABC Services, for lack of a better generic name, decides that they are going to cut costs by sending out all of their direct marketing material electronically. They abandon their postcard campaigns and design a fancy HTML newsletter. By sheer virtue of the fact that this campaign costs almost nothing, it undermines their goal of establishing trust with their potential customers. ABC Services made no perceivable investment in conveying their message which will most likely be deleted immediately.

That is not to say that Eflyers are not useful or effective, quite the contrary, but without being used in conjunction with a tangible marketing/advertising piece like a sales letter or a postcard, their effectiveness is not optimal.

A large part of branding and sales is psychology. You have to win the trust and confidence of your potential client. Making an investment in reaching out to them with an offer is one way to do this. The fact that you have spent time and money on developing a direct mail postcard or a sales flyer shows that you have confidence in what you are trying to sell.

Even when you spend money on online advertising the results of that investment are fleeting unless you have enough of a budget to consistently keep your offer in the consciousness of the customer. The big boys can afford this- most of us can’t.

Tangible marketing pieces also have a longer shelf life, especially if they serve a purpose beyond a mere sales pitch. That is why you’ll see business cards with calendars on the backside or bookmarks with a prominent special offer or promotion.

Don’t be cheap and lazy and take the easy, yet ineffective path. Visit Promotion Lotion today to see the variety of ways we can help you reach out to your existing and potential customers with tangible marketing materials of your own.

Why Brochures Are Effective

custom brochure design

Human perception is a fascinating phenomenon and fortunately for small business owners marketing experts have tapped into this phenomenon for our benefit. This article will illustrate the chain of logic that a prospective customer follows when reacting to your advertising efforts and why brochures are one of the most effective methods of promotion.

Several things happen when a prospective client views a piece of your advertising literature. On the surface there is a conscious and literal analysis of what is before them. Simply put, the prospect examines the details of your offer/statement. They examine the benefits of your product or service. On another, more sub-conscious level they examine the less apparent details of the presentation. These details include color, phrasing, layout, and the actual method of promotion. (i.e. flyer, brochure, postcard, newspaper ad, etc.,)
If the offer is appealing enough to spark interest the reader than uses the secondary, sub-conscious data they have collected to help form a decision. If this data helps to form a positive image about the business making the offer the next likely step is to make the purchase or investment.

What is a positive image and how can it be demonstrated? The basic elements of a positive image include the perception of competence, trustworthiness, and the command of authority. In other words, prospects want to know that you are an expert in your field and that you have the confidence to express it. These elements can be effectively demonstrated in a well written piece of copy that is integrated into your advertising medium.

A brochure is terrifically suited as an instrument to help convey this image for a host of reasons. First of all, a brochure, to the average reader, helps to instill a sense of confidence and professionalism just by virtue of the fact that you spent the time, effort and money to have it produced. This may seem a bit simplistic, but it holds true because it is a perception and perception does not necessarily mirror reality! Secondly, a brochure allows you to provide a great deal of information which you can’t always do with a magnet, postcard, or even a flyer. This ability to provide well written information and copy is your opportunity to instill the perception of a command of authority and confidence in your business that the customer seeks. Remember, if your offer is good, the prospective customer wants to believe that you are competent and trustworthy and brochures give you the best chance to prove it. Finally and most obviously, a brochure can be really sharp and impressive if put together by a skilled designer.

When contemplating a new addition to your advertising arsenal seriously consider having brochures made up. A well thought out brochure can be a self contained marketing campaign that provides the bait, hook and the muscle to reel in a new customer.