Why You Should Hire an Expert Designer

expert graphic designer

 

A few weeks back I noticed a leak through the drop ceiling in my basement. The reason for the drop ceiling was to cover the ugly pipes that ran across the ceiling that fed to the rest of the house. I opened up a panel in the drop ceiling expecting to see a hole in one of the pipes where the water was leaking from. When I pointed my flashlight up at the pipes I noticed a drip that came from above the pipes leading me to believe that these pipes were not the source of my leak. A localized section of the floor boards above were saturated and panic set in. The leak was coming from a pipe leak somewhere in the walls or floor upstairs.

What made the situation more complicated was that it was in the same spot where the pipes fed up to the radiator and the showers upstairs. Multiple possible sources of the leak prompted me to get some outside advice. I called my stepfather and father in law and for two days we examined and hypothesized about the source of the leak, all the while the water kept dripping. I was convinced it was in the floor directly above and wanted to start ripping up the floor tiles to find the source while my step father believed that the source was a leak in the pipe in the wall that led upstairs to the shower and wanted to rip open the wall. My father in law thought the leak was traveling all the way across the floor boards from the dishwasher in the kitchen.

I was almost about to get some tools and start hacking away at the floor and walls before I came to my senses and decided to call a plumber. What happened next was both embarrassing and a great relief. Literally five seconds after I explained the problem to the plumber he shined his flashlight up at the ceiling, put his finger on the top of one of the water pipes and said, “Here it is.”

I said, “No the water is not coming from those pipes, it’s coming from up above, look at the ceiling above, it is all wet.”

“No, it’s right here. Feel it. There’s a small pinhole leak on the top of the pipe and the pressure is making it shoot up at the ceiling¬† and then dripping back down causing the appearance that the leak is coming from above.”

I couldn’t believe it. I was shocked, the problem was so simple and much easier to fix than I had anticipated. I didn’t need a jack hammer after all!

So by now you have guessed the moral of the story. Sometimes it’s just best to pay for expert help from someone who knows exactly what they are doing. This applies to your promotional and advertising materials just the same as it does the leaks in your home. I have seen many brochure, logo and flyer disasters created by some well meaning but inexperienced clients that I was able to easily remedy. If you are not experienced with design, composition or general marketing principles hire an expert and you can avoid making costly mistakes like I almost did!

For expert help with designing and or printing your promotional and advertising materials please don’t hesitate to visit our website www.promotionlotion.com

Why Creativity is Important In Advertising

creativity

Why Creativity is Important In Advertising

When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what is it that makes that song so appealing to so many?

In most cases the reason for the song’s appeal is that the writer/performer has found a unique way to deliver an old message. This creative delivery of a standard message is what helps to set mediocre tunes apart from all-time classics. This concept can be applied to many other things in life and business in the hopes of striking a chord in someone who has been inundated with the same messages day in and day out for their entire lives.

Let’s face it, most business are not very exciting and your business may not be as interesting as the newest technology firm that has thousands ready to pounce on a chance to get in on their IPO, but it makes you money and that’s all that matters. When it is time to reach out to your potential clients with your “sexy” auditing services or “riveting” dental practice, creativity can go a long way in helping your message get through the filters people have set up to avoid undesirable information.

How to Come up With Creative Ideas

Tapping your own creativity can be difficult, especially if your profession requires extensive and consistent analytical processing of information. When developing your advertising ideas it is a good idea to separate yourself from your daily routine. When you step out of your normal routine you are open to new ideas and thoughts. The best way to do this is leave your office and find an inspiring location that might help get your creative juices flowing. Try to clear your mind so that you have blank canvas to work with. You don’t have to book a safari in order to extricate yourself from your traditional environment. Take a pad and paper to the park, your laptop to a coffee shop or your voice recorder to the beach. Take notice of people’s interactions, the variety of new colors and sounds, the different shapes and textures that you see.

Next, try to imagine that you are a member of your target audience. What do they see, hear and feel? What is important to them? How would they react to the environment you are in? Jot down any and all ideas simple, profound, inane, idiotic or brilliant. You never know when you can start to synthesize a great idea from something trivial or seemingly irrelevant. Use the notes you have taken to construct a theme or idea that may seem a bit out of the ordinary, funny or even weird. It doesn’t matter if the idea you come up with is good or not. You are just trying out new muscles that you will need if you wish to continue your efforts at developing out of the box ideas.

Take it for a Test Drive

After you’ve fleshed out a few of your new ideas bring them attention to someone who you can trust to be honest with you. Don’t fear embarrassment or criticism, if you do you will never be able to fully take the plunge into uncharted waters. Use the feedback to hone or redirect your ideas until you find something that you think works.

The more comfortable you become with taking a different perspective on things the easier it will be to come up with something more creative than past endeavors. This applies not only to advertising design but all other aspects of anything that you produce.

If you come up with a great idea and don’t know how to bring it to fruition, or are still stuck without any new concepts it is time to consult with a professional. Shoot us an email at info@promotionlotion.com or give us a call at 1-877-568-4665. We’d be glad to help you reach out to your customers in an exciting new way.

View our creative design products and services at www.promotionlotion.com

Get Your Slice of the Pie With Real Estate Marketing Brochures

real estate marketing brochures

No one has to be reminded about the current economic conditions and the impact on the real estate industry, but it is important to understand what this means to the people depending on many facets of this industry for their living.

If you are still working in this industry you are aware that is has not come to a complete standstill, but I’m sure you realize that the pie has become much smaller. More than ever, it is important to understand how to get your slice of that pie. Transactions are still taking place every day and with well thought out marketing you can position yourself or your business to be a major contender for all the potential business in your area.

Your potential customers are about to make a big investment and they need to feel comfortable and assured that you can be counted on to help them through the process. A lot of consumers are shell shocked and have become distrustful of the whole industry. It is imperative that you help to dispel their fears and convey to them that you are there to guide them through this frightening process.

Branding yourself as a compassionate and competent professional can greatly increase your success because people are more likely to follow through with people they trust. Remember that your potential clients are making big life decisions and they need to feel that you’re not only an expert in your field, but also that you are a compassionate, ethical professional who wouldn’t lead them astray.

You can start this branding process by developing a brochure that helps to radiate this concept. With sleek, stylistic, friendly and smart brochure design you can instill confidence in your clientele, bringing you closer to your goal of closing the deal. Brochures are ideal for this because you can neatly compartmentalize the three aspects that you are trying to convey which would be your integrity, competence and the value that you provide. If designed correctly a real estate brochure is well worth the investment.

Promotion Lotion will help with your brochure design and printing needs. All you need to do is contact us today! 1-877-568-4665