Get Your Slice of the Pie With Real Estate Marketing Brochures

real estate marketing brochures

No one has to be reminded about the current economic conditions and the impact on the real estate industry, but it is important to understand what this means to the people depending on many facets of this industry for their living.

If you are still working in this industry you are aware that is has not come to a complete standstill, but I’m sure you realize that the pie has become much smaller. More than ever, it is important to understand how to get your slice of that pie. Transactions are still taking place every day and with well thought out marketing you can position yourself or your business to be a major contender for all the potential business in your area.

Your potential customers are about to make a big investment and they need to feel comfortable and assured that you can be counted on to help them through the process. A lot of consumers are shell shocked and have become distrustful of the whole industry. It is imperative that you help to dispel their fears and convey to them that you are there to guide them through this frightening process.

Branding yourself as a compassionate and competent professional can greatly increase your success because people are more likely to follow through with people they trust. Remember that your potential clients are making big life decisions and they need to feel that you’re not only an expert in your field, but also that you are a compassionate, ethical professional who wouldn’t lead them astray.

You can start this branding process by developing a brochure that helps to radiate this concept. With sleek, stylistic, friendly and smart brochure design you can instill confidence in your clientele, bringing you closer to your goal of closing the deal. Brochures are ideal for this because you can neatly compartmentalize the three aspects that you are trying to convey which would be your integrity, competence and the value that you provide. If designed correctly a real estate brochure is well worth the investment.

Promotion Lotion will help with your brochure design and printing needs. All you need to do is contact us today! 1-877-568-4665

Tangible Marketing

business-costs

Stop being cheap and lazy- it’s costing you money!

I just called you cheap and lazy and right now, because you might feel offended, you are considering whether or not you should continue reading this article. The smart business person will read on because they have capability of digesting the hard facts without taking them personally, but that’s for another article.

Now that I’ve made a bold statement it’s time for me to justify it. Computer technology has come a long way over the years and has made a lot of our lives much easier. Automated emails and online advertising can save you time and money as a business owner, but only if used wisely and in tandem with more traditional methods of marketing and advertising.

The exponential expansion of web content aids in the dilution of any ad or marketing piece that is floating around in this virtual jungle. Because web ads and emails seemingly cost very little in comparison to print media, a credibility problem can arise even without apparent justification. For example, ABC Services, for lack of a better generic name, decides that they are going to cut costs by sending out all of their direct marketing material electronically. They abandon their postcard campaigns and design a fancy HTML newsletter. By sheer virtue of the fact that this campaign costs almost nothing, it undermines their goal of establishing trust with their potential customers. ABC Services made no perceivable investment in conveying their message which will most likely be deleted immediately.

That is not to say that Eflyers are not useful or effective, quite the contrary, but without being used in conjunction with a tangible marketing/advertising piece like a sales letter or a postcard, their effectiveness is not optimal.

A large part of branding and sales is psychology. You have to win the trust and confidence of your potential client. Making an investment in reaching out to them with an offer is one way to do this. The fact that you have spent time and money on developing a direct mail postcard or a sales flyer shows that you have confidence in what you are trying to sell.

Even when you spend money on online advertising the results of that investment are fleeting unless you have enough of a budget to consistently keep your offer in the consciousness of the customer. The big boys can afford this- most of us can’t.

Tangible marketing pieces also have a longer shelf life, especially if they serve a purpose beyond a mere sales pitch. That is why you’ll see business cards with calendars on the backside or bookmarks with a prominent special offer or promotion.

Don’t be cheap and lazy and take the easy, yet ineffective path. Visit Promotion Lotion today to see the variety of ways we can help you reach out to your existing and potential customers with tangible marketing materials of your own.