Why Creativity is Important In Advertising


Why Creativity is Important In Advertising

When you listen to your favorite popular song chances are that the subject matter isn’t a unique concept. Whether it is about love, feelings of loss, or existential life questions, the likelihood that there are thousands of other songs that address the same issue is pretty high. So what is it that makes that song so appealing to so many?

In most cases the reason for the song’s appeal is that the writer/performer has found a unique way to deliver an old message. This creative delivery of a standard message is what helps to set mediocre tunes apart from all-time classics. This concept can be applied to many other things in life and business in the hopes of striking a chord in someone who has been inundated with the same messages day in and day out for their entire lives.

Let’s face it, most business are not very exciting and your business may not be as interesting as the newest technology firm that has thousands ready to pounce on a chance to get in on their IPO, but it makes you money and that’s all that matters. When it is time to reach out to your potential clients with your “sexy” auditing services or “riveting” dental practice, creativity can go a long way in helping your message get through the filters people have set up to avoid undesirable information.

How to Come up With Creative Ideas

Tapping your own creativity can be difficult, especially if your profession requires extensive and consistent analytical processing of information. When developing your advertising ideas it is a good idea to separate yourself from your daily routine. When you step out of your normal routine you are open to new ideas and thoughts. The best way to do this is leave your office and find an inspiring location that might help get your creative juices flowing. Try to clear your mind so that you have blank canvas to work with. You don’t have to book a safari in order to extricate yourself from your traditional environment. Take a pad and paper to the park, your laptop to a coffee shop or your voice recorder to the beach. Take notice of people’s interactions, the variety of new colors and sounds, the different shapes and textures that you see.

Next, try to imagine that you are a member of your target audience. What do they see, hear and feel? What is important to them? How would they react to the environment you are in? Jot down any and all ideas simple, profound, inane, idiotic or brilliant. You never know when you can start to synthesize a great idea from something trivial or seemingly irrelevant. Use the notes you have taken to construct a theme or idea that may seem a bit out of the ordinary, funny or even weird. It doesn’t matter if the idea you come up with is good or not. You are just trying out new muscles that you will need if you wish to continue your efforts at developing out of the box ideas.

Take it for a Test Drive

After you’ve fleshed out a few of your new ideas bring them attention to someone who you can trust to be honest with you. Don’t fear embarrassment or criticism, if you do you will never be able to fully take the plunge into uncharted waters. Use the feedback to hone or redirect your ideas until you find something that you think works.

The more comfortable you become with taking a different perspective on things the easier it will be to come up with something more creative than past endeavors. This applies not only to advertising design but all other aspects of anything that you produce.

If you come up with a great idea and don’t know how to bring it to fruition, or are still stuck without any new concepts it is time to consult with a professional. Shoot us an email at info@promotionlotion.com or give us a call at 1-877-568-4665. We’d be glad to help you reach out to your customers in an exciting new way.

View our creative design products and services at www.promotionlotion.com

Creating a Postcard That Sells


In this modern era of electronic communication it is sometimes easy to forget about some of the more tangible and effective modes of communication like direct mail postcards. Using postcards in tandem with e-mail and web promotions as part of a broader campaign can help to bolster sales and keep in contact with important customers.

Over 100 billion pieces of “junk mail” get sent every year.  This shocking statistic should tell you two things. First of all, direct mail must have some degree of success if companies are continuing to spend billions of dollars on it each year. Secondly, with so much “junk mail” you will have to do something special in order to stand out and keep your direct mail from being considered “junk.”

You can help your direct mail postcard from being considered “junk” by doing some work before you even get your postcard designed. You can tailor your mailing list so that you are sending the postcard to a receptive audience. By crafting a targeted mailing list you can greatly reduce the percentage of readers who would have no interest or need for your product or service. Take some time to consider the niche groups or industries that would be most likely to have a special interest what you have to offer. Most mailing list vendors offer the option to select your targeted recipients by using NAICS codes that relate to certain industries. For example, if you are a Real Estate Lawyer that wants to reach Commercial Real Estate Property Mangers you could narrow your list down to the recipients that fall within that category. Categories can be broken down even further for even more refinement and targeting.

Secondly, you have to highlight the value that you are offering. Your headlines have to grab immediate attention by alerting your potential customers to the fact that you have something of value to offer them. Let them know how you can save them money, time or from some sort of inconvenient hassle. This encourages the viewer to read the rest of your message. DO NOT lead with headlines that highlight your services, company name or history. These are all secondary pieces of information that do not have strong enough sales appeal to warrant taking up valuable headline space.

Once you’ve established what your Unique Value Proposition is you can now fill the customer in on important details. Be sure to include only important information so that you can have enough negative space in your layout to allow the design to breathe. Sometimes overcrowding the layout with text can make the message hard to digest. Be economical and sparing with your choice of copy.

Finally, be sure to include a call to action urging your prospects to take the next step. Whether you want them to call to order, sign up for your newsletter, or visit your website, make it bold and clear. If possible, offer time sensitive incentives to encourage quick action. “Order by June 30th and Get 10% Off,” is a good example of this practice. This creates a sense of urgency and will push interested parties to act quickly in order to take advantage of the limited time offer that you’re offering.

Taking some time to plan your postcard campaign can really make a significant difference in your results. contact Promotion Lotion today for your postcard design and printing project.

Get Your Slice of the Pie With Real Estate Marketing Brochures

real estate marketing brochures

No one has to be reminded about the current economic conditions and the impact on the real estate industry, but it is important to understand what this means to the people depending on many facets of this industry for their living.

If you are still working in this industry you are aware that is has not come to a complete standstill, but I’m sure you realize that the pie has become much smaller. More than ever, it is important to understand how to get your slice of that pie. Transactions are still taking place every day and with well thought out marketing you can position yourself or your business to be a major contender for all the potential business in your area.

Your potential customers are about to make a big investment and they need to feel comfortable and assured that you can be counted on to help them through the process. A lot of consumers are shell shocked and have become distrustful of the whole industry. It is imperative that you help to dispel their fears and convey to them that you are there to guide them through this frightening process.

Branding yourself as a compassionate and competent professional can greatly increase your success because people are more likely to follow through with people they trust. Remember that your potential clients are making big life decisions and they need to feel that you’re not only an expert in your field, but also that you are a compassionate, ethical professional who wouldn’t lead them astray.

You can start this branding process by developing a brochure that helps to radiate this concept. With sleek, stylistic, friendly and smart brochure design you can instill confidence in your clientele, bringing you closer to your goal of closing the deal. Brochures are ideal for this because you can neatly compartmentalize the three aspects that you are trying to convey which would be your integrity, competence and the value that you provide. If designed correctly a real estate brochure is well worth the investment.

Promotion Lotion will help with your brochure design and printing needs. All you need to do is contact us today! 1-877-568-4665